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‘The Village’ Retail Complex
Can a shopping district feel like a vibrant urban village?
Beta Realities is shaping a new high-end commercial destination in Guangdong—a pedestrian-friendly retail and cultural hub that redefines the urban experience. As the first business district in South China to fully integrate shopping, leisure, culture, tourism, and business, ‘The Village’ Retail Complex offers a seamless blend of indoor and outdoor experiences.
Strategically positioned between the natural surrounding parkscape and the city’s business district, the development acts as a bridge between nature and urban life, its undulating roofscape enhancing the connection between landscape and city. A network of outdoor commercial axes creates a human-scale, walkable environment, guiding visitors through a dynamic retail village. This layout fosters organic movement, unveiling a sequence of courtyards, shaded plazas, and mixed-use spaces designed for shopping, dining, and entertainment. By embracing an adaptive, village-like typology, the project transforms the commercial landscape into an engaging, immersive urban destination—one where retail is not just transactional, but experiential.
GTC
Project Region
Asia
Project Period
2024
Location
Guangzhou, China
Team
Paul Clemens Bart, Marvin Bratke
Status
Concept
Programme
Masterplanning, Retail
Client
Collaborators
Size
Guangzhou, China